Customers first

Interpretation: the customers here refer to our service objects, including both external customers and internal employees of the company. We are committed to working for the success of customers, providing customers with the highest value products and all-round services, treating customers as partners, listening to and understanding their needs, actively responding, enabling customers to obtain satisfaction beyond expectations, and building an interdependent ecosystem with customers.

Virtue comes first

Interpretation: virtue refers to "morality", "Virtue" and "morality". Doing small things depends on wisdom and doing big things depends on morality. Of course, the survival and development of enterprises need capable people, but compared with ability, we value human morality more. "Morality first" requires us to always put this creed in the first place in our life, work and enterprise. In our daily work, we advocate the work style of humility, low-key and excellence. In our business dealings, we should adhere to the business philosophy of "integrity management and integrity in the world". In social life, we should be a model of observing social ethics. This is our belief. We will use the most beautiful ethics in Chinese tradition to create a successful career and write the brilliant history of the enterprise.

Unity of knowledge and action

Interpretation: knowledge refers to "cognition", "knowledge" and "conscience", while action refers to "behavior" and "action". Knowledge requires us to understand things, that is, we need to understand professional knowledge, business processes, rules and regulations. Practice requires us to use these cognitive principles in our work, that is, we can apply the professional skills, business processes, rules and regulations we know to our work at all times. We can not "know but do not". Knowledge must be manifested as practice, and failure can not be regarded as true knowledge. We put forward the integration of knowledge and action. On the one hand, we emphasize the consciousness of cognition, and require everyone to work hard on knowledge learning. On the other hand, we attach more importance to practice, especially "practice". In work, we should be able to carry out our work and be consistent with our words and deeds.

Pragmatic and innovative

Annotation: pragmatism is the fine tradition of our enterprise. Pragmatism means that we should always maintain the good tradition of proceeding from practice, telling the truth, doing practical things, stressing practical results, not practicing formalism, and not doing useless work, and do a good job in a down-to-earth manner. While stressing pragmatism, we put forward the concept of innovation, because our products should stand in the advanced position of the same industry in the world, which requires us to be in an advanced position in technology and products and constantly innovate in services. For us, innovation is mainly technological innovation. We need to increase scientific and technological investment, improve the level of enterprise R & D technology, and also require innovation in management, market development Concept innovation and mechanism innovation.